While you may not have heard the term retargeting before, you have
definitely seen it in action. For instance, have you ever been browsing
the web and seen an ad promoting a product or website you just
looked at or visited? It can be kind of creepy, actually, until you
understand how retargeting works. This post will look at what
retargeting is, and how you should be using it for your business!
Example of retargeting (a.k.a. remarketing) on Facebook
What is Retargeting?
Retargeting is essentially a type of advertising strategy that lets your
ads ‘follow’ your website visitors around the web. It is an extremely
popular strategy that many big brands are now using for one simple
reason: it works.
Typically, when you purchase an ad spot, you have the opportunity to put
a static banner ad on a particular site. If you are using Google
AdWords, for instance, your static banner ad gets shown across their
network, either next to search results or on their display network (or
both).
With retargeting, however, you have the opportunity to have your ads shown to visitors who have already visited your site.This is HUGE! These people have already visited your site, so you know they have an interest in what you’re selling or promoting. Retargeting lets you reach out to these visitors, and target your message in a more specific way. If you are interested in checking out some cost-effective retargeting options, check out the following: Google Adwords RemarketingFacebook RetargetingTwitter RetargetingAdRoll Retargeting Service
How to Use Retargeting for Your Business
Remarketing or retargeting, when done right, can result in better conversion rates, increased brand recognition and improved advertising ROI.Rather than having to introduce your business or products to ad viewers, you can jump right into the good stuff: convincing them to come back and buy from you. Following are 5 ways to make the most of retargeting for your business.
1. Target visitors who have abandoned their cart.
If you have ever bemoaned the number of visitors who leave your site and
abandon a full shopping cart, you are going to love retargeting!
According to this infographic,
ad retargeting brings 26% of lost customers back to complete their
purchase. Try offering a discount or free shipping to entice customers
to come back and complete the checkout process.
2. Offer a free product related to the product they looked at.
This could be a product sample, related eBook or even free shipping. The
point is to entice them back to your site by offering something of
value. This can also be a great way to get these visitors into your
funnel and email list.
3. Cross-sell to existing customers.
Retargeting can also be a great way to reach out to existing customers
to entice them to buy products related to what they have already bought.
For instance, for customers who have already purchased cameras from
you, you could promote camera accessories like tripods or carrying
cases.
4. Reach customers who are part of a limited time membership.
If you offer any kind of free trial on your site, you’ll love this one!
Set up a retargeting campaign that advertises to customers who have
signed up for your trial. When it starts getting close to the end of the
trial, target your ads to remind your customers that their membership
is going to expire.
5. Create general ads for all website visitors.
If the strategies above feel a bit daunting, no problem! Start by simply
creating a remarketing campaign aimed at all visitors to your site.
Entice them back by offering a free eBook, free shipping, or even just
promote a great piece of relevant content.
Retargeting is a powerful strategy that all business owners should be incorporating into their marketing mix.‘Banner blindness’ is alive and well, and remarketing can be just the way to make sure your ad stands out and gets noticed! Have you tried remarketing? Has it been successful for your business? Let us know in the comments below!
Source: http://kimgarst.com/what-is-retargeting-and-why-should-you-use-it
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