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Showing posts from December, 2016

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4 Steps for an Awesome 360 Degree Content Marketing Strategy

on December 22, 2016

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23 Social Media Tools That Experts Use to Streamline Their Marketing

Wikipedia lists 200+ well-known social networking websites . For businesses, every social media platform is an opportunity to connect with their target audience. But it’s a double-edged sword. Strategizing and managing even a couple of social media platforms is a daunting task. Especially given that businesses have many promises to keep on social media. Let me clarify my point with some relevant data on social media. 60% of your company mentions on Twitter occur when you aren’t at office. 42% of users who complain on social media expect a response from brands within 60 minutes . 58% of marketers state that original content (written and visual) is the cornerstone of social media marketing . Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media? Don’t worry. In this post, I’ll share social media tools that automate your marketing and save you hours every week. Broadly, these are the 4 stages of social media

Aamir Khan's Ad Volume Grew by 441% with Snapdeal

Snapdeal helped Aamir Khan's ad volume grow by around 441% over last year. The Bollywood star's association with the e-commerce giant saw his rankings among celebrity brand endorsers soar to 19 this year compared to 57 in 2014 in terms of the total amount of time he was seen on television in ads. Last year, in the January-October period, the actor endorsed around 10 brands, according to AdEx India, a division of TAM Media Research that monitors advertising information in the country. During the same period this year, Khan endorsed only two -- Incredible India and Snapdeal. "We wanted to change Snapdeal's branding and Khan was the right candidate for the job. He decided to do it after a very long presentation," said a senior Snapdeal executive. Also See: Nestle India ties up with Snapdeal for Maggi comeback The e-tailer roped in Khan for its 'Dil ki Deal' campaign in March. He was paid around Rs 15 crore for a three-to-fo

Hotstar Appoints Punitha Arumugam as Platform Evangelist

Hotstar has appointed Punitha Arumugam as Platform Evangelist, with the mandate to showcase the power of the platform to India's leading brands. The appointment is amongst Hotstar's several initiatives to spur an increasing shift in marketing focus towards platforms with high quality content and engaged audiences. Arumugam, a media agency veteran, best known for her leadership at Madison Media as Group CEO for over 13 years, and at Google as Agency Director for over 5 years, is seen as a leader who shaped many agencies' and marketers' increasing use of digital platforms for brand building. Before this role, she was at Google where she led the organisation's agency business, first from India and later for the region from Singapore, as Managing Director, APAC Agency for Google APAC. She is currently setting up her own firm in the communications tech space. Commenting on the development, Ajit Mohan, CEO, Hotstar, said, "Punitha is a leader

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