Optimize Marketing

How well do you know your customers? Your competitors? Your industry? Twitter can be a goldmine of data for the savvy marketer looking to stay ahead of the curve. Here are five ways to conduct market research on Twitter that will take your tweeting – and all your other marketing efforts – to the next level. 1. Track mentions If you’re new to using Twitter for market research, start slow and simply by tracking your mentions. Any time a consumer or brand mentions your Twitter account, it will appear in your “Notifications” tab on Twitter.com. However, you can use Twitter’s advanced search to not only capture mentions of your Twitter username (which must include the “@” symbol), but also your product name(s), brand name(s), the names of key personnel and more. You can create a saved search that includes some or all of the above keywords, to track each and every time anyone on Twitter talks to or about you. This information is obviously great for enga...

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