Optimize Marketing

Vodafone, a leading telecom player in India, recently released its latest marketing initiative to push MyVodafone App. In order to grab eyeballs and connect with people, it brought back ZooZoo characters (or Zumi army). Designed and conceptualized by Ogilvy and Mather, the MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that 'one can avail of Vodafone services, now on one's phone'. Moreover, the Zumi army showcases different manifestations of the App in the film such as recharge, music junction, Internet pack and others. The brand wants to motivate users to adopt the app and make it the primary customer interaction tool for all the smartphone customers. ZooZoo's in past have delivered very well for the brand in terms of recall and connect. But the characters have been out of action for over a year. So, why did Vodafone got ZooZoo's back? Aamir Khan's...

With Zica, Tata Motors Looks at a 'New Beginning'

Tata Motors hopes the Zica to open a "new phase" for the company and take it back to the centre of the Indian car market. The Zica -a compact hatchback that will compete with Maruti Suzuki's Wagon R and Celerio, and Hyundai's Grand i10 in a segment that sells 40,000 to 45,000 cars a month -is the first all-new model from Tata Motors since the Nano. The company unveiled the car to the media last week and is expected to start selling it from January.It is expected to be priced between . 3.59 lakh and ` ` . 5.59 lakh, and is aimed at first-time car buyers. India's largest automotive manufacturer by revenue plans to lavish features that don't usually come in the affordable hatchback segment to entice buyers, who have looked elsewhere while choosing cars. Also Read: The Story Behind Designing Nexa - Maruti’s ‘Premium’ Dream in India Built on an all-new platform, Zica has been designed and developed after taking inputs from close to 1,000 ...

3 Things Positive Thinking Does and Does Not Do For You

There’s been a lot of controversy around the idea of positive thinking. Some people think it’s the be-all and end-all of creating the life you want. Others say it’s a load of bull, and a recipe for allowing your worst-case scenario to sneak up on you while you’re busy staring at the roses. The truth is, whether positive thinking works or not depends on how you use it, and what you use alongside it. I’m going to give you three examples of what it WILL do for you, what it WON’T do, and how to use it in a way that gets results : 1 . Helps prevent you from sabotaging your own success Positive thinking helps to prevent you from sabotaging your own success. You see, your subconscious has two tendencies that can get in your way: It gets attached to the status quo. It hates to make a liar out of you. When you think of yourself as being poor, alone, or anything else that doesn’t fit with the life you want, your subconscious mind takes that as an order . As ...

Labels

99acres
a/b testing
aamir khan
acquisition
ads
advertisement
advertising
affiliate marketing
agency
agile marketing

Alibaba
alto
amazon
ambuja
analysis
analytics
android
app marketing
Apple
automobile
b2b marketing
babajob.com
bindaas ghoom
blackberry
blog
blog marketing
blogger
bluetooth marketing
bolt
bookmarking
bounce rate
brand
branding
bulk sms
business
business idea
cabs
cadbury
campaign
cardekho
caretrade
celerio
cement
challenges
classifieds
cmo
comeback
communication
consultant
consumers
content
content marketing
conversation
conversion
coupons
cpa
cricket
crowd funding
ctr
customer
customer engagement
customer success
customized
Dalda
decision
digital
digital marketing
discount
diwali
domain name
droom
earnings
ecommerce
email campaigns
email marketing
employee
enterprise
entrepreneur
facebook
facebook ads
feedback
flipkart
followers
foursquare
funding
funnel
Godrej
google
google adwords
google alerts
google analytics
growth
guerrilla marketing
hashtags
hike
holidify
Hotstar
housing.com
hyundai
i10
idea
imc
inbound marketing
india
individual
influencer marketing
infoedge
innocent
instagram
insurance
international marketing
internet marketing
ios
ipl
ipl 2015
jeevansathi
jewellery
jobs
Kashyap Vadapalli
Kent
keyword research
keywords
kpi
L & K Saatchi & Saatchi
L&K Saatchi & Saatchi
landing page
leads generation
Leo Burnett
link building
linkedin
m800
Madison
maggi
maggiban
Mallikarjun Das
markeing
market research
marketing
marketing campaigns
marketing strategy
marketing warfare
marriott
maruti
Mathrubhumi Group
max life
mcommerce
meeting
MensXP
messaging app
meta tags
metric
micro targeting
micromax
mistakes
mobile
mobile marketing
mobile seo
mondelez
MTV
Mutual Funds
myntra
nano
narain
naukri.com
negative seo
nescafe
nestle
netflix
news
newsletter
nexa
nostalgic
ogily
ola
olx
online marketing
online retail
optimize
paid marketing
Panasonic
paperboat
patanjali maggi
Pepperfry
pepsi
performance marketing
personalized
Philips
pinterest
positive things
positive thinking
ppc
premium segment
price
privacy
problems
Procter & Gamble
product marketing
productivity
products
psychology
Punitha Arumugam
push marketing
quality score
quikr
quikr homes
quintessential man
quora
Rajesh Aggarwal
Rajiv Gopinath
rankings
real estate
remarketing
retail brands
retargeting
reviews
risks
roi
sale
sales
Samsung
Sandeep Aggarwal
search
search engine marketing
sem
seo
seo audit
service
Sharp
shiksha
short code
Singles Day
smo
sms marketing
snapdeal
social listening
social media
social media marketing
social selling
sony india
split testing
Sports
Starcom India
start up
startup
starwood hotels
stats
strategy
success
swift glory
targeting
tata zest
tata zica
Technology
telecommunication
Times Internet Limited
tips
titan
titan raga
tools
top 3 ads
tracking
traffic
trends
tricks
troll
truly madly
Tv
tvc
twitter
twitter ads
twitter analytics
twitter marketing
unfollowers
user engagement
vc
video
video content
video marketing
videocon
viral content
visual marketing
Vivo
vivo mobile
vodafone
VR
wagon r
webinars
website
website traffic
website visitors
week
weekly review
whatsapp
wi-fi marketing
wordpress
Xiaomi
yahoo
youtube
zomato
zoozoo

Show more Show less