Seldom do
we get to see a week where three ad films rule the conversations
throughout. We had one such last week. The week started with an ad that
pitted The Indian Army as the best recruiter in the country. Soon after,
it was followed by a cement ad that was simply path'breaking'. The
later part of the week saw an international brand release an ad in a bid
to regain its mojo back in India. The following are the ads that we are
speaking about:
Ambuja Cement's 'Great Khali Ad'
Everyone wishes a Giant to be born in their neighbour's house. Dalip Singh Rana's (Great Khali) parents were no different. However, they were blessed with a baby boy, who grew up to be known as non-other than "Khali the Great".
Ambuja Cement's 'Great Khali Ad'
Everyone wishes a Giant to be born in their neighbour's house. Dalip Singh Rana's (Great Khali) parents were no different. However, they were blessed with a baby boy, who grew up to be known as non-other than "Khali the Great".
This is his story of how his strength which gave him fame and
recognition, became his biggest problem, till one day his aunt advised
him to build his house with Ambuja Cement. Who knows the next Khali may
be born in your house. Designed and conceptualized by Publicis India, this comes across as a powerful campaign by the brand.
Indian Army's Recruitment Ad
To build excitement around the Indian Army, GREY group India conceptualized a series of television commercials, print ads and radio spots. Indian Army, known for the larger than life brand trusted by a billion people makes conversation with the audience after a gap of nearly six years. The aim of the campaign is to attract quality talents and to build careers with the Indian Army.
To build excitement around the Indian Army, GREY group India conceptualized a series of television commercials, print ads and radio spots. Indian Army, known for the larger than life brand trusted by a billion people makes conversation with the audience after a gap of nearly six years. The aim of the campaign is to attract quality talents and to build careers with the Indian Army.
Pepsi Thi... Pi Gaya
Designed and conceptualized by J. Walter Thompson, the film shows how a
young student couldn't say No to Pepsi while he was participating in an
ongoing hunger strike by college students. He grabs a bottle of Pepsi
and drinks it. After realizing that he failed his classmates, he gives
them an innocent explanation: 'Pepsi thi pi Gaya'. The key idea behind the film was to bring 'Aha' to Pepsi's communication.
In this article:
Source: http://www.adageindia.in/advertising/top-3-indian-ads-of-the-week/articleshow/49451898.cms
Comments
Post a Comment