Sometimes I like to think of Twitter as a magic wonderland where
anything can happen; both good and bad. So how do you make sure you stay
on the good side and avoid any mishaps along the way? Here’s a quick
checklist of the 10 most important Twitter Dos and Don’ts to keep in
mind while navigating the Twitterverse.
DO: Keep it short
You’re given 140 characters for a reason. But even 140 characters can
be too long. Social Media scientist Dan Zarrella has found that tweets
that are between 100 and 115 characters long are more likely to be retweeted. After all, longer tweets leave no space to your audience to engage with your content and add their own comments.
DON’T: Be a robot
Your tweets should convey your brand’s voice in a human tone. Generic
content such as automated DMs as this can be a huge turn off for your
audience. Remember that Twitter is your moment to shine, set your tone
and show you personality! In other words, show the human behind the
handle and avoid acting like a Twitter bot.
DO: Engage with followers
Twitter is social medium and as such it requires a certain level of social interaction. So to build a strong Twitter community
for your brand, you need to connect with your followers, retweet them,
ask questions and reply to their comments and complaints.
DON’T: Engage just with your followers
While engaging with your followers is a high priority, if you’re
looking to grow your audience you need to actively look out for Twitter
conversations in your niche you can contribute. Search for relevant
hashtags and add your tweets, participate in Twitter chats and actively
engage with influencers in your field.
DO: Tweet strategically
Do you have a Twitter strategy? Maybe it’s time. Try and be smart about your tweeting.
Pick your content carefully, use sources that are trustworthy along
with a well-thought tweet and use hashtags that your target audience is
using to target your tweets.
DON’T: Overuse hashtags
Of course hashtags are a great tool to reach out to new audience but
this doesn’t mean that you should use them all at once in your tweets.
Instead, pick one or two having in mind who you want to reach with your
tweet and how relevant these hashtags are with its content. And keep in
mind: the more the hashtags, the less with engagement for your tweet.
DO: Tweet promotions
52% of people
follow brands on Twitter for special offers and promotions. Therefore,
this is definitely something to take into consideration when planning
out your content strategy.
DON’T: Be self-centered
Promotions might be one of the reasons why people follow a brand on
Twitter but it’s definitely not the only one. Your content should have
variety and keep the balance between self-promotion and content created
by others.
DO: Tweet often
Keep your account up-to-date and the conversation going! Nobody wants
to follow someone that rarely tweets right? If you’re not sure where to
begin, a good rule of thumb is tweeting three to five times per day and
adjust your frequency as you go based on what works best for your
audience.
DON’T: Spam
Tweeting often is not spamming. Unless it’s breaking news or a
Twitter event, sending out a tweet every two minutes and flooding your
followers’ timelines is not going to work. Instead, spread your tweets
throughout the day, and focus on the time of the day your followers are online.
Do you have any major Twitter Dos and Don’ts to suggest? Let us know in the comments below!
Source: http://twittercounter.com/blog/2014/09/twitter-dos-and-donts/
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