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Showing posts from October, 2015

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Top 3 Indian Ads of the Week

on October 19, 2015

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Submitting a Guest Post? Here Are 12 Things You Should Know About Editors

on October 19, 2015

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The Beginner's Guide to Technical SEO: 7 Resources You Should Use

on October 19, 2015

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Holidify Raises $100K in Angel Round to Strengthen its Technology

on October 19, 2015

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7 Tips About Ecommerce Holiday Season You Can't Afford To Miss

on October 19, 2015

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7 Tools That Can Help You Rapidly Grow and Automate Your Business

on October 19, 2015

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5 Ways to Rock Market Research on Twitter

on October 19, 2015

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It's Final! Chinese Handset Maker Vivo Replaces PepsiCo as IPL Sponsor

on October 19, 2015

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Twitter Quality Score for Ads: What Marketers Need to Know

on October 18, 2015

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What is Retargeting and Why Should You Use It?

on October 18, 2015

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Operating on a Shoestring? 20 Inexpensive Ways to Market Your Business.

on October 18, 2015

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Growth Hacking; The Art of Getting More Traffic

on October 18, 2015

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9 Huge Mistakes You Don't Know You Are Making on Social Media

on October 18, 2015

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23 Social Media Tools That Experts Use to Streamline Their Marketing

Wikipedia lists 200+ well-known social networking websites . For businesses, every social media platform is an opportunity to connect with their target audience. But it’s a double-edged sword. Strategizing and managing even a couple of social media platforms is a daunting task. Especially given that businesses have many promises to keep on social media. Let me clarify my point with some relevant data on social media. 60% of your company mentions on Twitter occur when you aren’t at office. 42% of users who complain on social media expect a response from brands within 60 minutes . 58% of marketers state that original content (written and visual) is the cornerstone of social media marketing . Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media? Don’t worry. In this post, I’ll share social media tools that automate your marketing and save you hours every week. Broadly, these are the 4 stages of social media

Aamir Khan's Ad Volume Grew by 441% with Snapdeal

Snapdeal helped Aamir Khan's ad volume grow by around 441% over last year. The Bollywood star's association with the e-commerce giant saw his rankings among celebrity brand endorsers soar to 19 this year compared to 57 in 2014 in terms of the total amount of time he was seen on television in ads. Last year, in the January-October period, the actor endorsed around 10 brands, according to AdEx India, a division of TAM Media Research that monitors advertising information in the country. During the same period this year, Khan endorsed only two -- Incredible India and Snapdeal. "We wanted to change Snapdeal's branding and Khan was the right candidate for the job. He decided to do it after a very long presentation," said a senior Snapdeal executive. Also See: Nestle India ties up with Snapdeal for Maggi comeback The e-tailer roped in Khan for its 'Dil ki Deal' campaign in March. He was paid around Rs 15 crore for a three-to-fo

Housing.com Launches Branding Solution for Real Estate Developers

Realty portal Housing.com has rolled out a new product that will offer marketing and branding solutions to real estate developers. The new product 'Brand Falcon' is aimed at providing developers with a powerful and effective medium to communicate their brand story to consumers, Mumbai-based Housing.com said in a statement. Housing.com's chief business officer Jason Kothari said the new product offers an innovative way to create branding and marketing campaigns that are targeted at and will allow developers to provide a special experience to the consumer. "The level of sophistication and customization the product offers is an industry first. We believe that the reach it will provide to developers within relevant audiences is unparalleled," he added. The new product will let developers create a digital identity for the parent developer brand as well as all standalone projects. "The internet ads have not evolved for ages and the

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