Optimize Marketing

Wikipedia lists 200+ well-known social networking websites . For businesses, every social media platform is an opportunity to connect with their target audience. But it’s a double-edged sword. Strategizing and managing even a couple of social media platforms is a daunting task. Especially given that businesses have many promises to keep on social media. Let me clarify my point with some relevant data on social media. 60% of your company mentions on Twitter occur when you aren’t at office. 42% of users who complain on social media expect a response from brands within 60 minutes . 58% of marketers state that original content (written and visual) is the cornerstone of social media marketing . Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media? Don’t worry. In this post, I’ll share social media tools that automate your marketing and save you hours every week. Broadly, these are the 4 stages of social me...

Why Pepperfry Needed a New Brand Identity? CMO Kashyap Vadapalli Explains

Pepperfry.com, a leading online player in the Furniture & Home Products market has unveiled a new visual identity. This new logo is built on Pepperfry's core values of - Intensity and Inclusiveness - and represents its key customer promise - "Happiness". The brand has grown fast through a series of initiatives and innovations, which have enhanced its core capabilities and inherent strengths of the managed marketplace model. The new logo has been designed by Pepperfry's creative agency L & K Saatchi & Saatchi. So, we decided to speak to Kashyap Vadapalli, CMO, Pepperfry to know why the brand needed to revamp its visual identity. Excerpts Q. What was the idea behind the change in the visual identity? A. Pepperfry has evolved since it was born and our capabilities are much more developed. I think the visual identity of the organization needed to reflect the current capabilities. Our fundamental proposition of providing a hassle-f...

5 Tips for Becoming a Brilliant Conversationalist

No matter how meticulously you plan your words, you can never control how your message is received. However, several things are within your control, like timeliness, intensity and volume. Knowing what’s within your power and preparing in advance will help you to maximize each opportunity to communicate. Here are five keys to making your message count: 1. Never wing it. Every conversation I’ve left with regrets shares a common denominator --- I didn’t think before I spoke. Most of us are at our best when we have ample time to process our thoughts before sharing them. If a conversation or meeting is worth your time to schedule, it’s worth taking a few minutes to develop an outline beforehand. For a particularly important dialogue, consider role-playing the conversation with a trusted colleague to remove the rough edges. Related: The 5 Pillars of a Successful Personal Brand 2. Think about it from the receiver’s perspective. Put yourself in the other ...

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