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Showing posts from July, 2016

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5 Ultimate Tips to Get Free Traffic for your Website

on July 12, 2016

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8 Social Media Facts you should know Today - Optimize Marketing

on July 07, 2016

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23 Social Media Tools That Experts Use to Streamline Their Marketing

Wikipedia lists 200+ well-known social networking websites . For businesses, every social media platform is an opportunity to connect with their target audience. But it’s a double-edged sword. Strategizing and managing even a couple of social media platforms is a daunting task. Especially given that businesses have many promises to keep on social media. Let me clarify my point with some relevant data on social media. 60% of your company mentions on Twitter occur when you aren’t at office. 42% of users who complain on social media expect a response from brands within 60 minutes . 58% of marketers state that original content (written and visual) is the cornerstone of social media marketing . Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media? Don’t worry. In this post, I’ll share social media tools that automate your marketing and save you hours every week. Broadly, these are the 4 stages of social media

Maggi Looks Back at Indian Mothers as Brand Advocates

Maggi is one of the most loved food products to a lot of Indians for its taste and convenience and hence, Nestle has a bigger task of creating a similar or better image of Maggi now. And it seems that Maggi's target audience, in early 1980s India, was much the same as it is now. As per BBC, in its first ads in the country , When Maggi instant noodles arrived in India in 1983 with its "two-minute noodles" advertising campaign on state-run television with which Maggi launched itself turned out to be an instant attraction because of its liberating message for women. The brand popularized the image of the "Maggi Mom": the Indian woman who cared for her children as much as the more-traditional Indian mother, but, as a modern working woman, didn't have the time to make time-consuming curries. 'Kids loved Maggi; moms loved making Maggi' was the thought the brand propagated. And since Nestle India has cleared all tests for its newly manuf

5 Effective Ways to Measure Your Digital Marketing Strategy

Digital marketing strategies seem to change with the seasons. Businesses focus on keeping up with these changes and, as a result, measurement is often left on the back burner. Relevance is the key to any digital marketing strategy. To remain relevant, a brand must adopt the latest digital marketing strategies to appeal to consumers. Strategies such as content marketing, influencer marketing, and online advertising change based on current digital trends. More importantly, brands that strive for relevance are tempted to leverage the latest tool– simply because it is new. A brand should take a step back before making a decision to leverage a new digital marketing tool or join a new platform. It’s important to review if the type of engagement on that platform is aligned with the overall business goal. Before going down that rabbit hole, review how to measure your digital marketing strategy. Simply put, if you effectively measure your digital marketing efforts,

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