Babajob.com, a Bengaluru-based leading job portal for the blue-collared
and grey-collared market, today announced the appointment of Rishi Dogra
to the newly created role of Chief Marketing Officer effective
immediately. The appointment comes at a time when the company is
expanding its presence in India and the user-base is witnessing rapid
growth of 116.7% yearly since 2012.
As Chief Marketing Officer,
Rishi will lead end to end marketing for Babajob, with a focus on
building new marketing capabilities in line with the overall transition
and expansion of the business. He will also manage teams responsible for
conducting multi-channel marketing campaigns to provide compelling
value propositions and market-specific solutions, while simultaneously
strengthening partnerships with existing clientele.
Commenting
on the appointment, Bharani Setlur, Chief Business Officer, Babajob
said, "Rishi has the proven ability to take strategic decisions, ensure
disciplined execution and deliver results. His previous role in a large,
multi-national corporation and prior experience in similar capacities,
makes him an ideal choice for this role. We believe that his passion and
business acumen will ensure that we continue to deliver innovations
that will positively impact the lives of many. On behalf of all of us at
Babajob, I would like to welcome him to the team."
An alumnus
of the Indian School of Business, Hyderabad, Rishi comes with tremendous
experience in new-age marketing, consumer engagement, digital
marketing, sports activation and integrated marketing communications. In
his previous role as Head of Digital for PepsiCo (India), he assisted
several digital and integrated campaigns across brands and has received
accolades for his work. He was chosen as one of the 'Top 8 Futuristic
Brand Heads In India' by Social Samosa and featured in the 'Top 50
Digital Marketing Professionals in India' ranking by CMO Council and
World Brand Congress in 2014.
Rishi signed off by saying, "I'm
extremely excited to be joining Babajob. I believe we are solving one of
the most fundamental problems for India - that of unemployment - in a
unique way that has no parallel globally. As a marketer, I am really
looking forward to this very unique challenge of talking to the top and
bottom of the pyramid simultaneously and hacking the marketing
architecture as we know it to make it happen."
Source: http://www.adageindia.in/marketing/news/pepsico-indias-former-digital-head-joins-babajob-com-as-cmo/articleshow/49382955.cms
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