There are already so many social media platforms out there and the internet is chock full of guides to show you how to apply them to your business strategy. However, one which you may not have considered is the free micro-blogging platform Tumblr.
Tumblr blogs can be accessed from the web, whether you have an
account or not. This means that they are indexed by Google and if you
make use of it, it can benefit your online visibility.
Tumblr also boasts great mobile compatibility and allows you to
customise your blog with a whole load of free and paid design templates.
Tumblr enjoys a youthful user base, so if that is the target for your
business then you may find that it can work for you. If not, however,
then the other benefits of using Tumblr should make it worth
experimenting with at the very least.
So, with all of that in mind, let’s take a quick look at some of the ways in which you can use Tumblr to boost your business.
Starting Out
Tumblr can feel restrictive in its blogging functionality at first,
especially if you are used to tools such as WordPress and its ilk. You
may struggle to begin with if you are accustomed to publishing longer
articles, and its liking and sharing functions may appear idiosyncratic
in the beginning. Take some time to acclimatise yourself to Tumblr’s
form and function before you start posting on a regular basis.
When you first register a new account with Tumblr you will create
your first blog at the same time. This initial blog can be a bit of a
pain to remove once created, so take your time over it and make sure
that the name etc. is relevant to your business or brand.
There are plenty of guides
online to help you when you first start creating and posting content
for Tumblr, so make sure that you avail yourself of these key resources
to ensure that you come out of the gates in style.
Be Active
One of the great things about Tumblr is that posting content is very
fast and very simple. This means that you can be significantly more
active than you possibly could be using more conventional tools.
As with
all social media efforts relating to business engagement with your fans
should be the overarching aim, and providing them with lots of great
content for them to interact with is a fantastic way to achieve this.
Make sure to like and share the content that other people post as
well as this will make you seem like someone who is actively engaging
with the community rather than simply waiting for it to engage with you.
There are a couple of great tools available to make posting to Tumblr quick and easy. Use Bookmarklet
to add a button to your bookmark bar that will allow you to create a
Tumblr post about any website that you are viewing. Eliminating the need
for copy and pasting etc. Also be sure to install the Tumblr app onto
your smartphone or tablet, so that Tumblr is added to your list of
sharing options on those devices as well.
Conversions
So, now that you are creating and sharing Tumblr content on a regular
basis and building up a legion of engaged fans, what next? How do we
take those fans and attempt to convert them into clients or customers?
Well, you do it in much the same way that you would through any other
means – you find out what they are looking for and then you see if your
business can fulfil that need.
You can do this through Tumblr by experimenting with sharing and
posting different types of content on different topics. See which people
engage with these various posts and engage with them as to whether they
are just chatting or whether it is something that they are actually
looking for.
For example you could share videos or pictures of products or
activities that are related to the kinds of products or services that
you offer. If your Tumblr becomes popular then you will draw likeminded
users to it who are looking for content related to their interests.
This means that, instead of just having a fan base of random persons
who may or may not be interested in or looking for the kinds of business
that you provide, you will have a list of potential customers whom you
know are interested in these things. Whilst this list may be smaller
than someone who is attracting all and sundry to their blog, it will be
far more valuable. As with all social media efforts relating to the
number of fans that you acquire, quality beats quantity every single time.
So, there is our whistle-stop tour of using Tumblr to turn
fans into customers. Do you use Tumblr and what degrees of success have
you seen result from it? Please let us know.
Have fun.
Source: http://www.201digital.co.uk/how-to-use-tumblr-to-boost-your-business/
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