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Exclusive: Anisha Motwani Quits Max Life Insurance, Turns Consultant

on October 16, 2015

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PepsiCo India’s Former Digital Head joins Babajob.com as CMO

on October 15, 2015

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Mastering Digital Storytelling to Evoke Emotion

on September 07, 2015

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Vodafone’s Siddharth Banerjee on Why the Brand Uses ZooZoo’s Sparingly in Its Campaign

Vodafone, a leading telecom player in India, recently released its latest marketing initiative to push MyVodafone App. In order to grab eyeballs and connect with people, it brought back ZooZoo characters (or Zumi army). Designed and conceptualized by Ogilvy and Mather, the MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that 'one can avail of Vodafone services, now on one's phone'. Moreover, the Zumi army showcases different manifestations of the App in the film such as recharge, music junction, Internet pack and others. The brand wants to motivate users to adopt the app and make it the primary customer interaction tool for all the smartphone customers. ZooZoo's in past have delivered very well for the brand in terms of recall and connect. But the characters have been out of action for over a year. So, why did Vodafone got ZooZoo's back? Aamir Khan's...

With Zica, Tata Motors Looks at a 'New Beginning'

Tata Motors hopes the Zica to open a "new phase" for the company and take it back to the centre of the Indian car market. The Zica -a compact hatchback that will compete with Maruti Suzuki's Wagon R and Celerio, and Hyundai's Grand i10 in a segment that sells 40,000 to 45,000 cars a month -is the first all-new model from Tata Motors since the Nano. The company unveiled the car to the media last week and is expected to start selling it from January.It is expected to be priced between . 3.59 lakh and ` ` . 5.59 lakh, and is aimed at first-time car buyers. India's largest automotive manufacturer by revenue plans to lavish features that don't usually come in the affordable hatchback segment to entice buyers, who have looked elsewhere while choosing cars. Also Read: The Story Behind Designing Nexa - Maruti’s ‘Premium’ Dream in India Built on an all-new platform, Zica has been designed and developed after taking inputs from close to 1,000 ...

3 Things Positive Thinking Does and Does Not Do For You

There’s been a lot of controversy around the idea of positive thinking. Some people think it’s the be-all and end-all of creating the life you want. Others say it’s a load of bull, and a recipe for allowing your worst-case scenario to sneak up on you while you’re busy staring at the roses. The truth is, whether positive thinking works or not depends on how you use it, and what you use alongside it. I’m going to give you three examples of what it WILL do for you, what it WON’T do, and how to use it in a way that gets results : 1 . Helps prevent you from sabotaging your own success Positive thinking helps to prevent you from sabotaging your own success. You see, your subconscious has two tendencies that can get in your way: It gets attached to the status quo. It hates to make a liar out of you. When you think of yourself as being poor, alone, or anything else that doesn’t fit with the life you want, your subconscious mind takes that as an order . As ...

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