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Showing posts from August, 2016

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Announcement: Learn Analytics with Google Analytics Demo Account

on August 31, 2016

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Confirmed: New AdWords interface rolling out to more users

on August 11, 2016

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50 Amazing Sites with FREE Stock Photos for your Business

on August 04, 2016

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23 Social Media Tools That Experts Use to Streamline Their Marketing

Wikipedia lists 200+ well-known social networking websites . For businesses, every social media platform is an opportunity to connect with their target audience. But it’s a double-edged sword. Strategizing and managing even a couple of social media platforms is a daunting task. Especially given that businesses have many promises to keep on social media. Let me clarify my point with some relevant data on social media. 60% of your company mentions on Twitter occur when you aren’t at office. 42% of users who complain on social media expect a response from brands within 60 minutes . 58% of marketers state that original content (written and visual) is the cornerstone of social media marketing . Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media? Don’t worry. In this post, I’ll share social media tools that automate your marketing and save you hours every week. Broadly, these are the 4 stages of social media

5 Effective Ways to Measure Your Digital Marketing Strategy

Digital marketing strategies seem to change with the seasons. Businesses focus on keeping up with these changes and, as a result, measurement is often left on the back burner. Relevance is the key to any digital marketing strategy. To remain relevant, a brand must adopt the latest digital marketing strategies to appeal to consumers. Strategies such as content marketing, influencer marketing, and online advertising change based on current digital trends. More importantly, brands that strive for relevance are tempted to leverage the latest tool– simply because it is new. A brand should take a step back before making a decision to leverage a new digital marketing tool or join a new platform. It’s important to review if the type of engagement on that platform is aligned with the overall business goal. Before going down that rabbit hole, review how to measure your digital marketing strategy. Simply put, if you effectively measure your digital marketing efforts,

Aamir Khan's Ad Volume Grew by 441% with Snapdeal

Snapdeal helped Aamir Khan's ad volume grow by around 441% over last year. The Bollywood star's association with the e-commerce giant saw his rankings among celebrity brand endorsers soar to 19 this year compared to 57 in 2014 in terms of the total amount of time he was seen on television in ads. Last year, in the January-October period, the actor endorsed around 10 brands, according to AdEx India, a division of TAM Media Research that monitors advertising information in the country. During the same period this year, Khan endorsed only two -- Incredible India and Snapdeal. "We wanted to change Snapdeal's branding and Khan was the right candidate for the job. He decided to do it after a very long presentation," said a senior Snapdeal executive. Also See: Nestle India ties up with Snapdeal for Maggi comeback The e-tailer roped in Khan for its 'Dil ki Deal' campaign in March. He was paid around Rs 15 crore for a three-to-fo

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