Optimize Marketing

While you may not have heard the term retargeting before, you have definitely seen it in action. For instance, have you ever been browsing the web and seen an ad promoting a product or website you just looked at or visited? It can be kind of creepy, actually, until you understand how retargeting works. This post will look at what retargeting is, and how you should be using it for your business! Example of retargeting (a.k.a. remarketing) on Facebook What is Retargeting? Retargeting is essentially a type of advertising strategy that lets your ads ‘follow’ your website visitors around the web. It is an extremely popular strategy that many big brands are now using for one simple reason: it works. Typically, when you purchase an ad spot, you have the opportunity to put a static banner ad on a particular site. If you are using Google AdWords, for instance, your static banner ad gets shown across their network, either next to search results or on t...

7 Tools That Can Help You Rapidly Grow and Automate Your Business

Business automation is especially valuable to entrepreneurs, because your greatest constraint is often on your time. You’re likely running your startup with a lean staff, but you still need the results and growth of an established company. Below are a list of simple-to-use, affordable tools that can help you scale and automate your business for faster growth. Best of all, these tools were designed to be affordable. 1. Dasheroo Today’s business environment requires numerous third-party apps for success. Many entrepreneurs are promoting their businesses on Twitter and Facebook, measuring their sites' performance on Google analytics, marketing email through MailChimp and the list goes on and on. These platforms individually are great at what they do and provide valuable data, but require unique logins for each platform, but more often than not, their analytics don’t talk to each other. That’s where Dasheroo can help. All your plat...

Samsung Mocks Apple in its Latest Spot

Samsung has released its latest ad - Growing Up with an aim to convince iPhone X buyers that it's time to stop accepting compromises from Apple and switch to a Galaxy. The ad, from Samsung Mobile US, takes iPhone owners on a trip down memory lane, poking fun at the iPhone X's notorious notch and other decisions by Apple, from taking away the iPhone's headphone jack to ignoring the stylus and the company's slow adoption of waterproofing and wireless charging. The ad follows the life of an iPhone fan who is drawn to the first iPhone in 2007 after seeing long queues outside an Apple store. The store has posters saying 'June 2007, It's coming'. After unboxing the new iPhone, he calls someone to tell them what he just bought. However, by 2010, the protagonist can't take photos anymore because he runs out of storage. In 2013, the fan is unwrapping a new iPhone 5, which Samsung mocks for having a small screen and lacking the stylus offered b...

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