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MensXP Launches its Debut Campaign

on November 09, 2017

marketing MensXP Rajesh Aggarwal Times Internet Limited

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Why Pepperfry Needed a New Brand Identity? CMO Kashyap Vadapalli Explains

on November 07, 2017

Kashyap Vadapalli L & K Saatchi & Saatchi marketing Pepperfry

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Samsung Mocks Apple in its Latest Spot

on November 07, 2017

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Pepperfry Launches New Brand Identity

on November 06, 2017

Kashyap Vadapalli L&K Saatchi & Saatchi marketing Pepperfry

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4 Common Digital Marketing Mistakes that Companies Usually Commit

on January 06, 2016

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How to Write Social Media Posts That People Respond To

on January 04, 2016

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5 Online Marketing Tips for 2016

on January 04, 2016

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5 Tips to Make B2B Social Media Content Interesting

on December 29, 2015

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How to Include Customers in Your Content Marketing

on December 29, 2015

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6 Elements of Digital Marketing Mix

on December 28, 2015

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For Droom, Old is Gold

As per several reports, in 2014, India's used car market was valued at USD 1.5 billion with over 3.5 million units sold annually. The sector is growing at 20-22% CAGR. However, the sector is expected to value at USD 45 billion with 8 million units sold annually by 2020. This clearly shows a huge market and several players such as CarDekho, CarTrade, OLX, Quikr, Spinny, Zoomo are trying to capture consumers mindset. As a result, Quikr Cars, OLX and CarTrade are aggressively advertising on mass media and online. In a latest development, Droom, a 12-month-old online marketplace to buy and sell used automobiles, has launched its debut mass media campaign to reach out to spread awareness. The brand recently roped in Contract Advertising as its creative agency. Their campaign ' Bindaas Ghoom ', which includes two TVCs highlight the joys of owning a second hand vehicle, which is properly verified on all accounts. Both ads feature a couple who debate whether t...

Why Pepperfry Needed a New Brand Identity? CMO Kashyap Vadapalli Explains

Pepperfry.com, a leading online player in the Furniture & Home Products market has unveiled a new visual identity. This new logo is built on Pepperfry's core values of - Intensity and Inclusiveness - and represents its key customer promise - "Happiness". The brand has grown fast through a series of initiatives and innovations, which have enhanced its core capabilities and inherent strengths of the managed marketplace model. The new logo has been designed by Pepperfry's creative agency L & K Saatchi & Saatchi. So, we decided to speak to Kashyap Vadapalli, CMO, Pepperfry to know why the brand needed to revamp its visual identity. Excerpts Q. What was the idea behind the change in the visual identity? A. Pepperfry has evolved since it was born and our capabilities are much more developed. I think the visual identity of the organization needed to reflect the current capabilities. Our fundamental proposition of providing a hassle-f...

Social Media Marketing Company-Booming Tool for the Internet Business

Social media marketing, one of the great booming strategy to the Internet as well as digital marketing companies. Mainly this marketing tool is used to create traffic to a website and also some brand the product or website. SEO experts know that Content is the KING for the all the techniques they are involved, the same concept is emitted in this also which concentrate more on content and keep on sharing. Social media acts as a platform: This field is becoming a platform for many internet marketing companies and also several online business people are moving towards best Internet marketing companies. Using this social media the message spread to the people will be wide and can spread like wildfire. Why this field is taken by business people? One of the big questions arise in several business people mind that, why they want to step into the this field here come the answers, To get a wide exposure Spread a message professional manner Build a t...

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