The reality is that Instagram is supposed to be “instant”. We’re
supposed to share spontaneous and exciting moments of our lives to
Instagram as they happen. But, let’s face it, if you’re reading this,
you’re using Instagram for marketing and for your business. So, while
those “instant” moments are great, and we’d like to incorporate as many
as possible, chances are most of your posts are planned, staged, edited,
and scheduled for strategic purposes.
But if you’re doing this, you probably have a lot of content that you
are shuffling around between your computer and mobile device(s). And we
don’t want to lose any of that content, or waste your time trying to
find everything! So, here are my best tips for how to organize your
content for Instagram – and maybe help keep a little more of your
precious sanity 
You probably have a ton of “raw” or original photos that you like to
use for marketing purposes. These may be from random shots on your phone
or from a photographer at a photo shoot you did.
These raw photos may consist of “promotional” photos of you (or
others on your team) that you use for marketing messages. You know the
ones – big smiles, hands out in thin air so you place a logo or message
above your hand, you pointing at nothing to be replaced with a product
or message, or any other variety of this type of promo shot.
You may also have raw photos of landscapes, flowers, the sky, city
scapes, and other random images. But these are those great, high quality
photos that really stand out and represent your brand. You probably use
text overlays or other methods to turn these images into messages,
promo graphics, and other content with text or overlays.
Of course, you’ve created graphics over the past however long.
Whether in a tool like Canva, or in Photoshop, or in an app on your
phone. You have graphic content that either already says exactly what
you need, or which a quick edit would give you the perfect piece of
content for Instagram this week.
And I’m sure you have a bunch of photos of your products or workplace or behind-the-scenes business content.
I’m willing to put money on the fact that you have all of this
content – and yet it’s all scattered between your computer and your
mobile device (or more than one mobile device!). So when the time comes
to edit or create a new piece of content you’re looking everywhere for
where it’s saved, right?
Get Everything in ONE Place
Is
it in your camera roll? Is it in a folder on your tablet? Is it saved
somewhere on your computer? Or is it still in a Dropbox folder that
someone shared with you?
I know. I’ve been there! And you’ll spend more time trying to find the dang photo than actually editing it!
So you need to get everything in an organized fashion in one place.
You choose what works for you. If working from your computer is where
you do most of your work and content editing, then get ALL of your
content from your mobile device onto your computer. If you would rather
edit and work on your tablet or mobile device, then get everything from
your computer onto the device. Or put it all on a thumb drive that works
on both devices! Whatever the case, get everything in one place.
Easy enough, right?
Well, maybe not. Ok, it is… but you might need some “support” to do
this. How are you supposed to get everything onto one device?
Sure, you could email yourself the content and then download it from
the email to the desired device. But this takes time and email servers
have size restrictions which may mean you have to email yourself 10
emails to get your content moved. And then, can you be sure you got
everything?
So what else can you do? Here are some other ways to get all your content from multiple devices to one:
- Sync your mobile device and computer. Use that fancy little cord they give you with your mobile device (the USB to mini USB one) and plug your mobile device into your computer. Transfer all your files from the mobile device to the computer. It may take a little while, but now you’re all backed up and your photo files are all in one place.
- Use Dropbox. Put Dropbox on both your computer and your mobile device and upload all your photo content to either one. You will now have access to all those files on the other device.
- Use PhotoSync. This tool requires you to install an app on your mobile device (iOS or Android) and on your computer. Both devices must be running on the same wi-fi at the time of syncing for files to transfer. This will allow you to send bulk amounts of files back and forth between your mobile device and your computer.
Organize the “Types” of Photos
So, the good news is that now you have everything on one device. I
can promise you that your time searching for content has just decreased
dramatically!
But there’s more you need to do to really organize your content for Instagram.
You need to separate the “types” of content. I mentioned above the
various types of content that you likely have stored and use frequently.
So create folders on your preferred device that correspond to those
categories.
Consider categories like:
- Promotional images
- Background images
- Product or workplace images
- Graphic templates and backgrounds
- Marketing promos
- Seasonal images
You might find other categories that work better for you. That’s fine! It’s all about what keeps you the most organized.
An added note, if you have more than one “branch” of your business,
or if you manage accounts for multiple clients, or have other reasons to
have even more content, you’ll want to take this organization one level
higher and separate all the content based on those categories too.
The great thing is that now every time you want to create new
content, you have everything in one device, and organized in folders
that make it easy to find what you want quickly and easily! You will
save a ton of time and be so grateful for the ease of this organization.
Source: http://curatti.com/heres-how-to-organize-your-content-for-instagram/
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