What is better than one view on your website? More views! Have a
website but the traffic numbers are lacking? Looking to drive traffic to
your relevant and exciting content? Follow the tips below to gain a
larger audience and leave a lasting impression while doing so.
Content is king.
With
the search engine algorithm updates and the need for good content, it
is no surprise how imperative great content is. Write for your audience,
not robots. This will help build your brand AND improve your online
visibility. Link for relevant content and keep the links to a minimum
(3-5 links). Don’t forget linking to your own website and other pages –
this is data-rich food for search engine crawlers. The added bonus is
your users will have the content they need in a sensible way. This
builds trust and credibility.
Social integration.
Social
Media is the current landscape to connect with your audience. Chances
are, your business is utilizing a multitude of social channels and
engaging with your audience. Be sure to add a call-to-action on these
social channels to get more information on your website. 140 characters
to inspire and have your audience seek for more information. Use your
social efforts to drive traffic to your site. Looking to gain more
traffic on social media channels? Use it regularly and use #hashtags
appropriately. Unfamiliar with #hashtag*? The hashtag connects your
message with the #topic or #cause so those seeking information can
easily find it.
*Too many #hashtags can have the reverse outcome and users will see this as spam instead. Opt for 1-3 hashtags per message.
Multimedia = attention grabbing
Images
and video capture the attention of your users and search engines alike.
Multimedia increase visibility because all are inherently intrigued by
visuals. Including an image/video on your press releases, blog posts,
social media channels and website puts a bull's eye target for your
users' line of vision. Simply put: multimedia gets noticed and being
noticed is the first step in driving traffic to your website and brand.
Take the next step and use the multimedia efforts within your social
media strategy.
Source: http://www.entrepreneur.com/article/253084
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