Having online presence for a business has become mandatory now. Even
small and medium scale businesses have their websites hosted on the
internet to reach out to more numbers of targeted audiences. But the
website needs proper online marketing strategies to rank in top search
results. To understand whether the marketing strategies are running
fine, various kinds of web analytic tools and features are available so
that the smallest of details can be measured and calculated. There are
many aspects that web marketers ignore, but there is one thing they
cannot overlook – bounce rates.
What is bounce rate actually?
To put it in web marketers’ dictum, bounce rate is the calculation of
the percentage of single page sessions. This means that if a person
leaves the site right from the entrance page without interacting with
the other pages, it is bouncing away from the site. Many people confuse
between ‘exit from site’ and ‘bouncing from site’. Also, there is no
connection of bounce rate of a webpage/website with time spent on the
site/webpage.
Higher percentage of bounce rate clearly implies that the landing
page of the site is not relevant to the requirements of the visitors.
And in that case, there are no chances of leads, conversions or sales
from the site. Therefore reducing bounce rates is a prerequisite for any
business. Online marketers and companies offering SEO services offer
useful suggestions for reducing bounce rates.
10 tips that can help in reducing the bounce rates from websites
- Work on landing pages so that queries of the visitors can be met
with successfully. Your website might be obtaining right traffic, but
the flaw in the landing page might be taking away the advantage. Provide
information that the visitor is seeking and he will be at the website
forever.
- Slow loading website/webpage will lead to high bounce rate. Though
your site might have the required information, but the long loading time
will take visitors off from the site for sure. And this stands
applicable for desktops and mobiles. Make sure that the website/webpage
loads quickly.
- Avoiding clickbaits is important for keeping bounce rates low. This
has become quite common now and is being seen frequently in various news
publishing websites. Usually the news headlines are catchy but the
content is trash leading to high bounce rates.
- Attractive, interesting and interactive web design is what works for
the visitors. Bad design of the website is one of the main reasons for
higher bounce rates. The web design should contain a perfect balance of
data (text, images, video, graphical presentations etc) along with have a
professional look and feel.
- Mobile optimisation is very important to reduce bounce rates from
websites and web-pages. This is important as now more numbers of people
are accessing websites on mobiles. Without getting the mobile version,
people might bounce to other sites. Custom web development companies are
working hard in this arena.
- Great attention needs to be paid to the presentation of content on
the website for decreasing bounce rates. Long paragraphs are strict
no-no. Use subheads, bullets or other methods to make the content look
readable. Present the content in a manner so that it takes less time to
read but keeps the visitor engaged and compels him to come back to the
site again.
- Make the visitor want to navigate through your site even after
getting the required information from the main landing page. You must
provide further interesting options so that the visitor continues
browsing the site.
- Navigation system in the website should be smooth and easy. It must
not take long for searching as how to go to a particular section in the
site. Difficulty in navigation is one of the main reasons for higher
bounce rates.
- Internal linking has proved to be effective for reducing those
bounce rates greatly. Usually such links are of similar or relevant
articles which visitors are reading. So in a way it is a mode of keeping
the visitor on the site without letting him go to other sites.
- Call to action tabs on landing pages is a must. In case the visitor likes the site and wants to buy something or do something, the landing page should provide all the support for that in the form of effective and prominent call to action tabs.
Try these and reduce the bounce rates from your website/webpage successfully.
Source: http://digitalmarketingmagazine.co.uk/articles/top-10-tips-to-reduce-your-site-s-bounce-rates/.VnHkFXWUN_s.twitter
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