One of the primary rules of online marketing is to deliver content in
the format that’s most likely to resonate with your prospects;
otherwise, you’re throwing your advertising budget away. If you were
certain that a particular format would drive more traffic and earn more
shares, wouldn’t you jump on it? So why isn’t every marketer using video
and visual storytelling to reach their target audience when the
statistics show that it works? Here’s all the proof you need.
1. Video is the King of Content. By “king,” I mean that it’s matchless and superior in almost every way to other types of content. Take a look at how visual content makes all the difference:
- Just over 45% of internet users view an online video once a month.
- 100 million people worldwide watch at least one video per day.
- Website visitors are 64% more likely to make a purchase after watching a video.
- 80% of viewers recall watching a video ad up to 30 days after seeing it.
It’s hard to justify not using video in light of these numbers, but there’s more to the story than just viewing.
2. Video sharing reigns supreme. The almighty “share” is where video really starts making an
impact on traffic and conversions. Those who share video do so primarily on social media and through email, though mobile users make a huge impact on sharing traffic: 92% of those watching video on mobile devices share the content with others.
But why do they share? There are a few triggers that inspire video
viewers to spread the word when they see something they like. Content
that’s humorous, controversial, how-to, cute, emotional or features
other unique characteristics will have viewers hitting the “share”
button.
3. Creativity gets clicks and drives traffic. When
you combine imagery with the spoken word, you have a powerful tool at
your disposal to showcase your creativity. Text just isn’t capable of
conveying emotion and a personal connection like video, taking your
storytelling to a new level. Plus, human beings process visual elements
60,000 times faster than reading words, so you can fit a lot more of
your message into a shorter period.
4. You are what you share. There’s
a lot I could say about the psychology behind why we share any type of
content, including video. Sharing speaks volumes about who we are and
why we’re motivated to distribute video – essentially defining us. For
the most part, we like to entertain others, educate our friends or help
people solve problems. What arouses our interests makes us want to
inspire others, and we know video tells that story best.
The numbers on video marketing are in and they serve as solid proof
that visual content is not only effective, it rules. Of course, there
are tricks to doing it right and ensuring that it’s shared by your
followers, but you have to create it first.
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What’s your approach to using visual content in online marketing? Do you have any tips to share?
Source: http://www.bryankramer.com/why-visual-storytelling-is-taking-over-the-world/
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