As the cold winter evenings roll in and the string of Christmas
parties commence in the office, enthusiasm to meet deadlines and targets
tangibly deflates. However, if you are an entrepreneur or working for a
budding start-up, there is never any time to be frivolous about the
job. In fact, December is the optimum month to burst ahead of your
competitors while they are distracted by apple pies and mistletoe.
Here then, are five top online marketing tips to keep in mind as 2016 approaches:
1) Great Content reaps Great Rewards
Despite how often it is proclaimed that rich and relevant content is a
surefire way to increase traffic to your site, many company blogs still
contain nothing but fodder and fluff. If there is no one in your office
who can write eloquent, imaginative and informed posts, then it is
worth hiring people who can. The worth of top quality content is not
going to change any time soon. In addition to its SEO credentials,
quality content will also drive visitors to your site in time. Once you
have a reputation for writing entertaining and informative posts, you
will not need to rely on click-bait. This is only a good thing as
click-bait has had its day and people are seemingly fed up.
2) Facebook Instant Articles
Earlier this year Facebook introduced ‘Instant Articles.’
This new feature allows businesses to publish articles directly onto
the Facebook feed, as opposed to posting them natively and sharing the
link. Without any extra loading time, users can read the article as well
as zoom into pictures and even select the audio version of the article
to play (so long as that has also been uploaded.) Essentially this is
just a ploy by the social media giant to keep users on their page, but
it is still a boon to social media marketers attempting to capture the
attention of their followers.
As
the cold winter evenings roll in and the string of Christmas parties
commence in the office, enthusiasm to meet deadlines and targets
tangibly deflates. However, if you are an entrepreneur or working for a
budding start-up, there is never any time to be frivolous about the job.
In fact, December is the optimum month to burst ahead of your
competitors while they are distracted by apple pies and mistletoe.
Here then, are five top online marketing tips to keep in mind as 2016 approaches:
1) Great Content reaps Great Rewards
Despite how often it is proclaimed that rich and relevant content is a
surefire way to increase traffic to your site, many company blogs still
contain nothing but fodder and fluff. If there is no one in your office
who can write eloquent, imaginative and informed posts, then it is
worth hiring people who can. The worth of top quality content is not
going to change any time soon. In addition to its SEO credentials,
quality content will also drive visitors to your site in time. Once you
have a reputation for writing entertaining and informative posts, you
will not need to rely on click-bait. This is only a good thing as
click-bait has had its day and people are seemingly fed up.
2) Facebook Instant Articles
Earlier this year Facebook introduced ‘Instant Articles.’
This new feature allows businesses to publish articles directly onto
the Facebook feed, as opposed to posting them natively and sharing the
link. Without any extra loading time, users can read the article as well
as zoom into pictures and even select the audio version of the article
to play (so long as that has also been uploaded.) Essentially this is
just a ploy by the social media giant to keep users on their page, but
it is still a boon to social media marketers attempting to capture the
attention of their followers.
3) Vlogging
We all know the benefits of blogging but what about vlogging? It does
not have the SEO impetus of its more static brother, but running a
YouTube channel can still drive traffic towards your site, as well as
fostering a more intimate relationship between brand and consumer. If
you are still a young company and are concerned about the amount of
webspace you have, using your social media channels to post videos will
allow you to free up room on your website if you have limited webspace.
If currently in the process of constructing a site, web hosts like this provider can offer webspace custom-made to your requirements.
4) Power of Pictures
Every tweet is under 140 characters, but this does not mean that the
tweet is necessarily snappy and enticing. Experts have been whispering
that the most effective tweets
clock in at around 71 – 100 characters. However long the tweet, the art
of the tuneful tweet is something that should be mastered. In the
meantime, those struggling can take comfort in the age-old adage, a
picture speaks a thousand words. Incorporate photographs into your
tweets, using resources such as Unsplash to help you locate top images
without infringing copyright regulations.
5) Pinterest and Instagram
Pinterest and Instagram are often too neglected by social media
markets. Despite the fact that their volume of users is far below that
boasted by Facebook, Twitter, and LinkedIn, for certain industries these
two platforms are more powerful than their big brothers. Companies
working in sectors such as fashion, interior design, and travel can
thrive on the image-centric nature of these social channels. People can
be lazy, and with literally billions of webpages only a few clicks away,
the fight to retain attention has never been fiercer. Seductive
pictures of your latest summer collection or a beach bungalow in Samoa
can entertain followers without requiring any effort on their part.
Source: http://www.creativeguerrillamarketing.com/guerrilla-marketing/5-online-marketing-tips-for-2016/
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