I was once in college learning about all the latest trends in
marketing. This was about the time social media was becoming the next
big marketing channel. I remember thinking, “Wow how cool is this.”
Years later every brand, company, and public figure is using social
media. Odds are you are doing the same.
The point is that marketing continues to evolve all the time. So your
business must be utilizing all marketing channels to maximize your
reach. Further, you can’t just continue to send out more and more
offers, you have to create something of value to the customer. Let’s
discuss why your small business needs inbound marketing.
What Is Inbound Marketing
Inbound Marketing is part of the holistic marketing
approach and changes the way you think about marketing. No more buying
direct mail list, no more spending thousands of dollars at trade shows,
no more cold calling. Let’s attract customers with your most valuable
marketing asset, your website.
The main difference here is we are not interrupting potential
customers. We are attracting customers and pulling them through the
sales cycle. Inbound marketing attracts these customers through keyword
research, social media, and blogging.
Once on your website you are able to add a value offer, an eBook,
a case study, or anything the customer might find beneficial. No more
pushing unwanted offers to your customers, it is time to start pulling
them in with great marketing. So cast your net and get ready for the
haul of your lifetime.
The Importance Of Inbound Marketing
Now we know what inbound marketing is, but why is inbound marketing
so important to your business? Here are a few reasons you need to
implement an inbound marketing approach in your marketing today.
Attract More Website Visitors
Inbound marketing is all about getting the most out of your website.
Part of the process is creating great content that your customers will
want. Your blog becomes an asset that drives traffic to your website.
You are able to identify “keywords” that your customers are searching.
By blogging for business,
you are able to answer your customer’s questions and build trust before
you ever talk to them. Get out in front of your customers and answer
their questions.
If you commit to the inbound marketing process you are able to drive
more visitors to your website. This can increase your chances of
converting visitors to leads.
Convert More Leads
Now that your website is receiving more web traffic it is time to
convert this traffic into leads. The inbound marketing approach you
create clear calls to action. This encourages visitors to learn more
about your products or services, in exchange for their contact
information. So you have to make the call to action compelling enough
for the customer to want to learn more.
The calls to actions on your web pages help to convert the right
customers to leads. If the customer is not ready to buy you should not
waste your time talking to them. This process will help you produce
quality leads that want your products and services.
Converting your web traffic to leads
is critical in the inbound marketing process. By converting the web
traffic to quality leads, you are able to increase your success rate of
closing the lead to a customer. This also helps your sales team focus on
the right leads.
Close More Customers
Now your website is starting to generate quality leads.
It is time to nurture these leads and create customers. Using tools
like email marketing, social media, and marketing automation help pull
leads through the sales funnel.
For example, as the customer is doing research about your company you
may share content that is general to the industry. As the customer
turns into a lead you might want to tell them how your company is better
than the competition. This is a more targeted approach and it can help
sell your company during the closing stage.
Maximize Return on Investment
Inbound marketing is about creating content that potential customers
are searching for. This is different than buying advertising or
“outbound marketing” in print, TV, radio, or pay per click. By creating
content that answers your customer’s questions you are able to cut your
marketing budget. In fact, the average cost per “outbound” lead is $346, compared to only $135 per inbound lead. This is a 60% reduction in cost. Inbound marketing takes creativity, but it can help your bottom line.
Can You Use More Time?
As small business owners, time is the most valuable asset. Inbound
marketing never stops working for your company. In fact most of the
tactics you can automate. Once you create valuable content you are able
to let the system work for you. Implementing marketing automation helps
you sell your products around the clock. This saves you as a business
owner and your sales department time.
Final Thoughts…
Inbound marketing can help your small business maximize your return
on investment and save time. Inbound marketing is the marketing tool
that generates more leads and closes more customers. So stop wasting
time and get more out of your marketing.
Source: http://becomeamammoth.stfi.re/the-importance-of-inbound-marketing
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