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Showing posts from December, 2016

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4 Steps for an Awesome 360 Degree Content Marketing Strategy

on December 22, 2016

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The 5 Elements of a Strong Inbound Marketing Strategy

Are you a huge fan of cold calls? What about the marketing emails – that you never signed up for – invading your inbox? TV commercials in the middle of your favorite show? Unless it’s the Super Bowl, these marketing messages tend to be frowned upon or ignored rather than delightfully consumed. Most people that I know record TV programs solely so they can fast forward through the commercials. My TV capabilities are less sophisticated, but I typically use commercials to brush my teeth or clean the kitchen. I’m already on a “do not cold call list” with Verizon, and marketing emails are unsubscribed from more often than read. Non-remarketing display ads (i.e. the banner or sidebar ads we see when scanning websites) are clicked on an average of only 0.2%, according to Double Click . All of these methods fall under the family of “outbound marketing.” Shockingly enough, these disruptive outbound techniques convert at a much lower rate than inbound marketing strategies , ...

23 Social Media Tools That Experts Use to Streamline Their Marketing

Wikipedia lists 200+ well-known social networking websites . For businesses, every social media platform is an opportunity to connect with their target audience. But it’s a double-edged sword. Strategizing and managing even a couple of social media platforms is a daunting task. Especially given that businesses have many promises to keep on social media. Let me clarify my point with some relevant data on social media. 60% of your company mentions on Twitter occur when you aren’t at office. 42% of users who complain on social media expect a response from brands within 60 minutes . 58% of marketers state that original content (written and visual) is the cornerstone of social media marketing . Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media? Don’t worry. In this post, I’ll share social media tools that automate your marketing and save you hours every week. Broadly, these are the 4 stages of social me...

65 attractive ways to supercharge your visual marketing

The push for visual marketing with an emphasis on storytelling is only growing every day. Thanks to the increasing use of visual content on social media channels, the desire for relateable, shareable and eye catching visuals is gaining a lot of traction as an effective means of content marketing. Why visual marketing is so important Consider the a few of the reasons behind this visual marketing phenomenon let alone the visceral reactions we often have to visual content: 63% of social media is made up of images . Almost half of the internet users have re-posted an image or video they found online 54% of all internet users have created an original image or video and posted it online The challenge however for those who are non-designers is in being able to use the different types of visual content to create something consistently that stays true to the brand, part of the overall content strategy and yet helps build an audience. It can be quite difficult to stand...

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